To get any worthwhile results from a wellness program, it’s virtually impossible to go it alone. But with so many wellness vendors out there, picking the right one can be a daunting task.
So how do employers find the right wellness vendor for their unique company needs?
Before employers begin searching for specific wellness vendors, HR should have detailed answers to the following questions, courtesy of Benefitspro‘s Joe Miller.
1. What is your company hoping to accomplish with this wellness program? Different wellness programs have vastly different goals. Example: Is your company looking to see a tangible ROI in a specific time frame or are you simply trying to bolster morale and camaraderie while getting staffers to focus on their health? If you have multiple goals, you will want to rank those goals by importance.
2. How do you want to motivate employees to participate and succeed in the wellness program? Your answer to this question is about more than whether or not to include incentives. You also want to figure out what metrics you’ll use to gauge performance as well as how frequently those incentives will be doled out. A detailed answer to this question will go a long way in the selection process.
3. What message are you trying to convey to workers? Most employers try to align the message of their wellness program with their companywide goals. And certain wellness vendors will be far more effective at getting that message across than others. To break this question down even further, Miller suggests getting specific answers to the following questions:
- How will the program support your company’s strategic corporate objectives?
4. What do you need most from a wellness vendor? Are you looking for a partner with the most up-to-date technology? Or is it more important to team up with an experienced vendor with years of relevant experience? Are there specific certifications your company expects from the vendor’s staff? These are all important considerations.
5. What type of philosophy are you looking for in a wellness partner? More often than not, employers succeed when their wellness vendor shares a similar philosophy and vision with them. So before you investigate potential vendors, spell out your own company’s stance on health and wellness, and see how different vendors respond.
6. What type of experience do we expect? Ideally, you’ll want to enlist the help of a vendor that has experience helping similar businesses in your industry. So before you begin your vendor search, you may want to reach out to your colleagues or relevant business associations to see what vendors they chose and why.
7. How hands on do we need our vendor to be? The customer service aspect will vary greatly from vendor to vendor. Employers need to decide whether they want a vendor that will do everything necessary to get the program up and running and then let you take it from there — or whether they’ll need a significant amount of hands-on follow up from the provider before, during and after the program rollout. Vendors with superior customer service should be able to not only solve problems, but also anticipate and prevent future issues.